Coleção Ouro Branco

White gold is created by alloying pure gold with white metals — typically palladium, nickel, or manganese — then finishing with a thin rhodium plating that gives the metal its bright, mirror-like white appearance. The rhodium coating is durable but not permanent: with regular wear, it will gradually wear away over several years, which is normal and expected.

Rhodium re-plating is a standard jewelry service available at any fine jeweler and restores the bright white finish quickly and affordably. Our white gold collection spans chains, bracelets, and earrings in 10K and 14K white gold, all Italian-crafted with the same construction standards as our yellow gold line.

Is white gold as valuable as yellow gold? At the same karat, the gold content is identical — 14K white gold and 14K yellow gold both contain 58.3% pure gold. For buyers who prefer the cool, bright appearance of white metal without the cost of platinum, white gold is the natural choice. It pairs beautifully with diamonds and colored gemstones.