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When it comes to gold, we guarantee the use of 100% real gold in all our gold products.

GOLD $2,332.76
SILVER $32.04
PLATINUM $1,055.03
PALLADIUM $1,021.13

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When purchasing jewelry, it can be a complex task. Many individuals aim to acquire the finest piece of jewelry within their desired budget. However, the challenge lies not only in identifying what you are purchasing, but also in determining exactly what you want to purchase in the first place.

If you have any other questions before making a purchase, feel free to ask. ITALIAN FASHIONS Jewelers is here to assist you. We have extensive knowledge about jewelry and the criteria that determine its value. We will provide you with an explanation of why one piece of jewelry may be more valuable than another, even if they appear to be identical.

Jewelry Sizing Guides

Necklace and Chain Size Guide

Factors to take into account

Consider the elements of your facial bone structure, body type, and height.

When purchasing a necklace online, it's important to consider your body type, height, neck and torso length. These factors will influence the exact resting length of the necklace. Keep in mind that shorter lengths without pointed pendants are more flattering for heart-shaped faces, while medium-length chains with pendants work well for round faces.

For non-custom necklaces or chains, there are industry-standard lengths available. There are six different lengths for women and Six for men. The standard sizes can be found in the table and model provided below. Learn More

Care & Cleaning 

Care of Precious Metals

The use of household cleaners containing ammonia can cause discoloration in gold, silver, platinum, and other metals. It is important to be aware of the harmful effects of this chemical.

When it comes to gold alloys, it's important to note that chlorine bleach, a common household solvent, can lead to pitting. To clean metal jewelry, you have the option of using commercial cleaning solvents or mild detergents such as dishwashing liquid.

Consider the softness of the metal when choosing a cleaning brush. Toothbrushes work well for harder metals, while soft makeup brushes are recommended for softer metals. After cleaning, ensure to dry thoroughly with a soft, lint-free cloth.

Storing Jewelry

Storage is a crucial aspect that often goes unnoticed when it comes to taking care of jewelry. When jewelry is mixed together in a box, it is susceptible to scratches, tarnish, and breakage. Protecting your jewelry investment is of utmost importance, and the most effective way to do so is by utilizing high-quality jewelry boxes and travel pouches. These essential accessories offer superior padding, separation, and tarnish-resistant materials, guaranteeing the ultimate protection for your precious items. The jewelry boxes not only provide protection for your valuable jewelry but also help in minimizing the frequency of required cleaning. If you are without a jewelry box that offers cushioning and separate compartments, it is highly recommended to make use of the box or pouch that accompanied the jewelry as a reliable storage solution to ensure the safety and protection of your valuable pieces.

Jewelry Education


Gold is an extremely valuable element with a natural yellow color. While gold is highly durable and resistant to rust, tarnish, and corrosion, it is also the most malleable among all precious metals. To enhance the strength and durability of pure gold for daily use, it is alloyed with a combination of metals including silver, copper, nickel, and zinc. The gold's purity is determined by its karat, with karat being expressed in 24ths. This means that 24k gold is 100% gold. When it comes to jewelry, white gold is highly sought after by customers due to its popularity. To achieve a silvery-white appearance, yellow gold is mixed with white metal alloys and coated with rhodium, which is an extremely hard element. Even though rhodium is durable, it may eventually wear down. An effective way to restore the faded or tarnished jewelry's whiteness is through a simple re-plating process. One alternative type of gold is known as rose gold. With its pinkish hue, this variation of gold naturally evokes a feminine and romantic atmosphere. It has gained significant popularity in the jewelry industry in recent years and remains a prominent choice for fine jewelry. When creating rose gold jewelry, gold is mixed with copper alloys to achieve its distinctive rosy-pink appearance.


Combining two or more metals to create a new material. Alloys are commonly utilized in jewelry to enhance certain characteristics of a metal, including strength improvement, color alteration, and cost reduction.


In order to determine the attributes of a substance that is not yet identified, one may conduct an assay. This involves following a specific set of instructions and procedures. In the process of refining precious metals, an assay is used to accurately determine the specific precious metals present in an alloy. In simple terms, assays are used to determine the exact quantity of gold contained in the metals.


The measurement of the pure gold content in an alloy is essential. It is typically sold in different karat numbers, such as 10k, 12k, 14k, 18k, and 24k (pure gold). To calculate the amount of gold in jewelry, simply divide the karat number by 24. The majority of fine jewelry is made from either 14k or 18k gold because pure gold is extremely soft and can easily be scratched with a fingernail.

10k: In order to make jewelry strong enough, gold, a soft metal, must be mixed with other metals. A specific proportion is used: 10k gold contains 41.7% gold and 58.3% other metals.

14k: When crafting jewelry, it is important to note that gold is naturally a soft metal. To enhance its strength and durability, it is typically mixed with other metals. For example, 14k gold consists of 58.3% pure gold and 41.7% other metals.

18k: To ensure durability, gold, a soft metal, is mixed with other metals for jewelry. A fine jewelry piece that is 18k contains 75% gold and 25% other metals.

24k: In order to make gold strong enough for jewelry, it is necessary to combine it with other metals. Pure gold is identified as 24k.

Box Chain

Rolo Chain

Rope Chain

Wheat Chain

Is purchasing products online from ITALIAN FASHIONS Jewelers a safe and secure process?

Every purchase made on ITALIAN FASHIONS Jewelers is guaranteed to be secure with a TLS certificate. TLS, or Transport Layer Security, is an encryption protocol that provides a high level of protection for internet communications, ensuring that your data remains safe and tamper-free.